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Rich Strike may not be going for the Triple Crown, but his long-shot Kentucky Derby win will be remembered for a long time.

And because of his historic victory, the celebration in the winner's circle at Churchill Downs was that much more memorable. That brings us to the Louisville business that made a big impact on what viewers around the world saw during that celebration.

If you were watching the Derby on Saturday, you likely saw the red hats Rich Strike's team was wearing in the winner's circle. If you didn't know, they were made right here in Louisville.

WATCH: Trainer goes weak in the knees when Rich Strike wins Kentucky Derby

Rich Strike's connections found out at the last possible second the day before the Derby that the 3-year-old colt would be in the field. Once they learned they were in, one of their team members called Tag Your Swag, a business in Louisville that created logoed gear.

"I called him back and said, what do you need? So we just kind of took off running. And then I called him back and said, 'We got you," said Vicki Nichols, manager of business relations.

The production team did not panic even though there was a tight turnaround. Even though it was a hectic situation, they said they're used to being in a crunch.

What made it even more of a wild ride was because very few people imagined long-shot Rich Strike would win the Derby. And since he did, the hats made by Tag Your Swag have been seen all over the country.

No Triple Crown: Kentucky Derby winner Rich Strike won't run in the Preakness

"Rich Strike makes that final run, and wins, we're like double-taking, 'that's the horse!" said David Horne, president of Tag Your Swag.

The double-taking led to a massive celebration as well. Because many of the employees ended up betting on the horse after his connections reached out about the hats.

It resulted in an incredible end to a wild week for the Louisville company.

The company said it is in the process of creating a web store for people to buy Rich Strike apparel. It hopes to launch by Saturday.

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